Brochures

Why Brochures should be part of your marketing plan

Increasingly, companies are using brochures in a technology-driven world. The reason why? A brochure conveys the subtle message that your business is professional, reliable, and committed to quality. Consider the following benefits of brochures as part of your marketing plan.

1. Distributing brochures is easy

Brochures can be strategically placed in a variety of locations. In this way, your company can spread positive and accurate information to a wider audience and attract new customers. Place brochures in promotional giveaways you send through the mail or on your office’s tables.

Consider giving away tangible items along with brochures. Perhaps you are exhibiting at an Expo, you can hand out your brochures with a pen, T-shirts, or bags. The free merchandise may attract people to grab your swag, but later they will read your brochure and learn more about your business.

2. Brochures Are Cost Effective

Compared with some online marketing options, brochures are low-cost. Plus, we will work with you to design and produce sleek brochures that fit your budget. Brochures also decrease in price if you buy in bulk. Many companies who use mail advertising or participate in trade shows buy brochures in bulk.

Furthermore, brochures usually include details about your business that make them useful for many purposes. You can share them with potential customers, loyal clients, business contacts, and other individuals. You save time and money when you have a concise summary of your products and services readily available in your brochure.

3. Brochures Build Trust

Once you have the eyes of your potential clients reading your brochure, you can build trust. Most companies include their objectives and goals in their brochure. This information helps clients see the caring and devoted side of your company.

A brochure also lets customers know you are a serious company with reliable credentials and dependable business practices. Many clients want to see evidence of experience before they do business with a company.

4. Brochures Hold Lots of Information

Brochures allow company owners to compact a lot of information in a small area, they also convey more information than other printing options such as postcards or letters.

Whether you want to include product prices or tell the story of your business, you have plenty of space to get your entire message across. You can even generate immediate business through your brochure by including coupons or discounts.

5. Brochures Personalize Your Business

Professional speakers often target one person in a large audience. This approach helps the speaker communicate on a personal level, which is usually more effective than speaking to a general audience. Similarly, your brochure can use the same technique.

As your potential client reads your brochure, you have that one-on-one communication. Make sure your brochures tell your clients why they need your product or service in an approachable manner.

Additionally, for people who are on a tight schedule, a brochure you can read at any time is ideal. They could get the information from your website; however, written material adds a personal touch.

6. Brochures Establish Your Business’s Authority

Printed sales literature sends the message to clients of an established business. While business cards or letterheads offer credibility, a brochure shows you are willing to invest in your clients. People expect printed merchandise from a serious business.

Because brochures do so much for your company, don’t skimp on printing. A poorly printed brochure eliminates all the credibility you could earn. Invest in quality products to show you care about your business’s image.

How soon can I get my Brochures delivered?

What is the difference between uncoated, gloss, and satin paper?

• Uncoated papers are shine-free, and you can even write on them.
• Gloss papers accentuate colour and give depth, making images more vibrant with a dramatically shiny finish
• Satin papers also accentuate colour and give depth, making images more vibrant but with a less glossy finish