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Top 10 Reasons Why Print Should be Part of your Marketing

Top 10 Reasons Why Print Should be Part of your Marketing

There is no doubt that we are living in a digital world where evolving technology and social media dominates. But the digital world is overflowing with online advertising, social media is full of salespeople and inboxes are full of unread junk mail. Digital marketing is saturated and it’s very difficult to cut through all the noise to reach and engage with your audience, this is why print should be part of your marketing mix. These are our top 10 reasons why print should be part of your marketing mix.

1. PRINT IS CREDIBLE

There is something about print that gives us a sense of legitimacy. Popups and banner ads on the web can be overwhelming and the fear of spam, viruses and your online safety is enough to make people wary of clicking. But with print there is no danger, it’s real and it establishes credibility for your brand.

2. PRINT IS TANGIBLE

It exists physical, so stays in homes or offices for months or even years, while Internet ads can disappear into cyberspace instantaneously. A printed product is tangible, it can be touched, handled and even smelt!

3. ESTABLISHES YOUR BRAND

Print is an excellent way to consolidate your brand identity. Your logo, your values, your mission in as many places as possible, with consistency in fonts, colours and images help you to establish brand recognition

4. PRINT STIMULATES

Areas of the brain that are responsible for long-term memory are stimulated by print. Especially when enhanced with sensory features, such as foil, spot-varnished and soft-touch laminates. Your message lasts for much longer in a potential customers mind with a well-printed piece.

5. PERSUADES YOUR PROSPECTS

Response rates with print can be up to 20% higher according to research carried out by the Royal Mail research (1) and printed adverts are recalled 2.6 times more than a digital advert (2).

 

 6. HITS YOUR TARGETS

You can really target an audience with print, personalising every piece, focusing on a specific sector. And the more specific the better, so you can really focus in on solving their problems. You can really engage with your target market with print.

7. IS VALUED

57% of people say print makes them feel more valued. As long as you’ve aimed your print at the right person and that’s it’s relevant, your audience will feel more valued than sending them an email (1)

8. LASTS LONGER

Print will sit on a clients desk, be read when they need a break from the screen or discussed with friends in the breakout area. Did you know, a door dropped leaflet stays in the home or office, on average from 17 to 38 days (1)?

A website visit is forgotten in the blink of an eye, a downloaded brochure can sit on a desktop unread for months and a flagged email is often never looked at again. Print lasts longer.

We don’t suggest that you don’t have a website, in fact, we have a whole department dedicated to designing them. But add print into the mix and turbocharge your marketing.

9. HAS A HIGHER ROI

Digital marketing is obsessed with numbers, clicks, bounce rates, likes, follows and downloads, but what is the actually ROI? Well-targeted print campaigns can have a much higher return on your investment.

10. PRINT ENGAGES

Engagement is much higher when reading printed material, unlike websites, which are often skimmed in as little as a 15-second visit.

For a business with a local reach, print is super effective, because it creates local brand recognition and guides customers directly to your premises. If you want to reach people on the streets, or target specific demographics, then you can’t beat print.

Printed items to consider as part of your top 10 reasons to use print in your marketing

  • Brochures
  • Leaflets
  • Postcard
  • Stickers
  • Business Cards
  • Catalogues
  • Price Lists
  • Posters
  • In-store Display Units
  • Exhibition Stands
  • Floor Graphics
  • Corporate Merchandise
  • Signage
  • Books
  • Flyers

QR Codes

Placing QR codes on printed pieces is an excellent way to bridge the gap between print and digital. When scanned with a smartphone, the QR code will take you to a homepage, your ap, a landing page or special offers on the web.

The irony of promoting print on an online platform is not missed on us. Don’t get us wrong, everyone should be doing online marketing, but the old is becoming new again as printed media becomes the new trend.

Designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives. This doesn’t mean that you abandon your online marketing efforts. It’s quite the contrary. Integrating your marketing makes your campaigns stronger, more important and more resilient.

Print is powerful, ensure you include it in your marketing strategy.

Top 10 Reasons Why Print Should be Part of your Marketing

New Normal Workplace Free Guide

New Normal Workplace Free Guide

Download our FREE New Normal Workplace Guide

Everything seems upside-down, in limbo, somewhere in-between lockdown and life as we once knew it. It’s unlikely there’ll be a return to ‘normality’ anytime soon of course, but there may be light at the end of the tunnel. We want to help you with our New Normal Workplace Free Guide.

Until then, as lockdown is gradually eased, businesses will need to adapt and be prepared. Additionally, your journey towards workplace social distancing will need to carefully consider both for your Clients and your Team.

Your CLIENTS

may have some reticence about a return so you need to do everything you can to help your clients to be safe and to feel safe.

Your TEAM

need to feel that their working environment is suitable for a return and be absolutely clear about the new policies.

So, what’s your goal? It might be useful to write down in simple terms exactly what you want to achieve as a starting point. Our guide will give you some guidance on what you should consider and also allows you to record your ideas.

For example;

I want my business to reopen in a safe and practical way.

I want my team and clients to feel safe and to be safe.

I want to be clear about the business plans and policy.

What’s the journey to make those things happen?

Let’s get started.

As well as our New Normal Workplace Free Guide, we’ve added to our collection of essential welfare products designed to get your businesses working safely with Coronavirus/COVID-19, from visors to sneeze-screens, hand sanitisers to floor graphics, our welfare products have been carefully selected to help you work with this government guidance.

All guidance will be uploaded to the gov.uk website and updates related to running a business during the pandemic are available here.

Working Safely with Coronavirus/COVID-19

Working Safely with Coronavirus/COVID-19

We want to help you get your business up and running and working safely with Coronavirus/COVID-19

Now more than ever hygienic, safe and sensible practices are vital in ensuring everyone’s wellbeing. The government, in consultation with industry, has produced guidance to help ensure workplaces are as safe as possible.

These 8 guides cover a range of different types of work. Many businesses operate more than one type of workplace, such as an office, factory and fleet of vehicles. You may need to use more than one of these guides as you think through what you need to do to keep people safe.

Construction and other outdoor work

Factories, plants and warehouses 

Labs and research facilities

Offices and contact centres

Other people’s homes

Restaurants offering takeaway or delivery

Shops and branches

Vehicles

In addition, you can also review the following guidance, which has been published to support the COVID-19 recovery strategy:

– Updated social distancing guidelines

– Guidance on making and wearing face coverings

All guidance will be uploaded to the gov.uk website and updates related to running a business during the pandemic are available here.

We’ve added to our collection of essential welfare products designed to get your businesses working safely with Coronavirus/COVID-19, from visors to sneeze-screens, hand sanitisers to floor graphics, our welfare products have been carefully selected to help you work with this government guidance.

Covid-19 Support Cards Free download

Covid-19 Support Cards Free download

‘I can help’ postcard artwork

This is an unprecidented crisis and we thought we’d do something to try to help. We have made this artwork available to download and print at home.

These postcard-sized leaflets can be printed off at home. Fill them in with your details and hand them out to either elderly or vulnerable people in your neighborhood.

If you are unable to print them off at home you can pick some up free of charge from our stationery shop at 19 Pickwick Road, Corsham SN13 9BQ

Download Artwork Here

The Environmental Impact of Print

The Environmental Impact of Print

A national climate emergency has been declared by the UK Parliament and we all must take responsibility to take action help this situation. At Corsham Print the environmental impact of print is top of our agenda.

Printing as an industry has, for a long time, had a stigma surrounding it when looking at its environmental impacts. However, not many people know but the print and paper industry has been working for decades to protect the environment. 

  • Vegetable oil based inks
  • Low energy production
  • Certification of paper
  • Carbon capture

Despite these initiatives there are still many myths about print and paper that cause major issues within the industry. Misconceptions are further reinforced by financial organisations, utility companies, and many other service providers. This is because they are increasingly encouraging their customers to switch to paperless bills and statements.

We have put the following information together with the help of ‘Two Sides’. An initiative to promote the sustainability of the graphic communications and dispel common environmental misconceptions. Providing users with verifiable information on the environmental impact of print and why print and paper is an attractive, practical and sustainable communications medium.

Myth: European forests are shrinking

Fact: On average, European forests have been growing by over 1,500 football pitches every day.

Paper is a uniquely-renewable and sustainable product. The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way – so successfully that European forests, where most of the raw material comes from, have grown by an area the size of Switzerland in just 10 years. This means that between 2005 and 2015, European forests grew by 44,000 square kilometres, which averages 1,500 football pitches per day.

Myth: Planted forests are bad for the environment.

Fact: Well managed planted forests reduce the amount of pressure on natural forests and can provide many other environmental benefits.

Forests are essential for the transition to the green economy. Well managed planted forests are a vital element in the global forestry mix. Natural forest accounts for 93% of world’s forest area with planted forest occupying 7%, or 290 million hectares. In Europe, planet forests are not replacing natural forests. They provide many benefits, such as: providing new recreational facilities, preventing soil degradation and erosion, and providing new habitat shelter for wildlife.

Myth: Paper is bad for the environment.

Fact: Paper is one of the few truly sustainable products.

Paper is based on wood, a natural and renewable material. As young trees grow they absorb CO2 from the atmosphere. Furthermore, as a wood product, paper also continues to store carbon throughout its lifetime. The paper industry has a number of respected certification schemes ensuring the paper you use has come from a sustainable forest source. The two most recognisable certifications are the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC).

Myth: Paper production is a major cause of global greenhouse gas emissions.

Fact: Most of the energy used is renewable and carbon intensity is surprisingly low.

The European pulp and paper industry produces original bio-based products using wood, a renewable material. It is also the biggest single industrial user and producer of renewable energy in the EU: 60% of the industry’s total fuels consumption is biomass-based. And the industry has the potential to do even more in the future. It has the experience, technology and supply chain to play a big part in the bio-economy and to do so in a resource efficient manner.

Myth: Electronic communication is more environmentally friendly than paper-based communication.

Fact: Electronic communication also has environmental impacts.

“Go Paperless”, “Go Green” and “Save Trees” are common messages seen these days as many organisations encourage their customers to switch to electronic transactions and communications. But are these appeals based on fact?

Paper is a uniquely renewable and sustainable product. The main raw material, wood, is grown and harvested in a carefully controlled and sustainable way. Furthermore the environmental impacts of our ever-increasing digital world cannot be ignored. The ICT industry accounts for around 2.5-3% of global greenhouse gas emissions and this is predicted to rise to 14% by 2040.

Corsham Print Environmental Initiatives

Four years ago we installed a state of the art LED drying offset press. Drying ink with LED lights rather than the old conventional UV systems have reduced power consumption by between 88-91%.

We ensure that we only print on FSC certified paper. Which is certified by our paper merchants.

Our retail stationery outlet has introduced a wide range of environmentally friendly products including Woodland Trust papers. 

In 2020 we will become parts of Premier Paper and The Woodland Trust’s Carbon Capture Program.

Click below to download an interesting read produced by ‘Two Sides’

Some useful links on the environmental impact of print: