It’s over a year since the GDPR came into force and despite the irritating barrage of consent notices that came along for the ride, we can probably agree data protection across Europe has improved.
It’s also fair to say the new rules have had an impact on the marketing activity of most businesses. Many email lists would have shrunk a little. like Super Mario when he’s off the mushrooms, not that it’s all about size, of course.
But we can’t rely on email alone anyway, you have to use a combination of channels to give your business or idea the best chance of being seen or heard or better still, talked about.
However, gripped by post-GDPR fear, some businesses have been paralysed into inertia. “Crikey, if we can’t spam all those email addresses we’ve collected, what are we going to do? What are we allowed to do?”
Well, if you’re wondering exactly that, here are five essential marketing channels for your business wrapped up in an infographic for your viewing pleasure, and with explanations below. Enjoy.