The Importance of Performing Arts and the Events Sectors

The Importance of Performing Arts and the Events Sectors

The impact of the pandemic has been devastating for many sectors but the world of performing arts and events has suffered more than most. With many venues facing an uncertain future, and many of the associated businesses who supply the lighting, sound, marketing also suffering. The importance of Performing Arts and Events to our communities and their future prosperity needs to be emphasised.

The importance of performing arts

Following the launch of the Corsham Print Performing Arts and Events Recovery Scheme, Commercial Director, Chris Perry, explains why he wants to support this recovery.

“We understand the importance of these organisations to our communities. These sectors had already been suffering from many years of neglect from austerity measures and successive funding cuts. Crippling the industry, and for many, the pandemic has been the last straw.”

‘Now, more than ever before, our communities need to support this sector. The arts are essential to an effective, inclusive, and progressive society and we cannot afford to let this sector die.”

Shakespeare Performance

Self-discovery and expression

“One of the main components of what makes us human is our desire to express our culture, emotions, and beliefs. And the desire for expression teaches us a lot about ourselves. The theatre, live music, art galleries, and other arts encourage self-discovery and expression. They can also be a valuable tool through which people with disabilities can communicate.”

“In addition, it helps society in self-knowledge and understanding, teaching society about itself. Pointing out the attitudes and mindsets of our current society.”


“Theatre helps us to see a different perspective from our own. We’re shown humanity, psychology, motivations, conflict, and resolution. The audience gets to witness the trajectory of other people rather than ourselves.”

“It reminds us that we are not alone. Not only are we sharing space and an experience with the artists who are performing, but we are also sharing the experience with fellow audience members. This is not only valuable but also necessary for human connection.”

History and education

“Arts teach us about our history and educates us in many ways. It helps us to understand the people around us and how they might be expected to react in certain situations.

“We can use the arts to understand how society works and educate ourselves about the world we live in. Why else do you think government officials in totalitarian societies rush to close theatres and performing arts centres in times of unrest?”

Theatre Performance


“Above all else, the arts are about being creative. Without a creative voice, society will become dead inside. And a social group without any creativity is likely to be repressive and tyrannical rather than a force for good.”

“It could be argued that the formation of creativity was the most important step in human development and that society cannot move forward without creative people. Most social groups have some form of arts, whether that’s performing traditional dance, or speaking Shakespeare in Stratford-upon-Avon. What is vital is that the arts continue to be nurtured and encouraged.

The economy and the importance of performing arts

“We must not underestimate the importance of performing arts to the economy. While you are busy being captivated by the performance, economies all over the world are reaping the benefits of stirring your emotions. Our collective contributions to the industry create serious cash for economies around the world.

Art Gallery

Corsham Print has launched our Performing Arts and Events Recovery Scheme to play our small part in helping this industry raise from the ashes. And raise awareness of the importance of performing arts.

If you are a venue, artist, art gallery, are planning an event or any other business in these sectors simply register your details. Once verified, we will send you a code for a 20% discount, that can be used against any orders place before the 31st September 2021.



New Normal Workplace Free Guide

New Normal Workplace Free Guide

Download our FREE New Normal Workplace Guide

Everything seems upside-down, in limbo, somewhere in-between lockdown and life as we once knew it. It’s unlikely there’ll be a return to ‘normality’ anytime soon of course, but there may be light at the end of the tunnel. We want to help you with our New Normal Workplace Free Guide.

Until then, as lockdown is gradually eased, businesses will need to adapt and be prepared. Additionally, your journey towards workplace social distancing will need to carefully consider both for your Clients and your Team.


may have some reticence about a return so you need to do everything you can to help your clients to be safe and to feel safe.


need to feel that their working environment is suitable for a return and be absolutely clear about the new policies.

So, what’s your goal? It might be useful to write down in simple terms exactly what you want to achieve as a starting point. Our guide will give you some guidance on what you should consider and also allows you to record your ideas.

For example;

I want my business to reopen in a safe and practical way.

I want my team and clients to feel safe and to be safe.

I want to be clear about the business plans and policy.

What’s the journey to make those things happen?

Let’s get started.

All guidance will be uploaded to the gov.uk website and updates related to running a business during the pandemic are available here.